Best 05 Affiliate Marketing Platforms for Digital Marketing
One of the most lucrative subsets of internet marketing is affiliate marketing. It occurs when a company uses a range of marketing techniques and tools to advertise its goods through online publishers and affiliate partners.
Take a look at these amazing statistics:
- Affiliate marketing generates 10% of all ecommerce sales worldwide. Furthermore, that figure is 16% higher in the US.
- Eighty-one percent of affiliate marketers advertise B2C goods and services.
- By 2022, it’s anticipated that affiliate program spending would total $8.2 billion.
- Affiliate marketing is used by 81% of advertisers and 84% of publishers.
In 2022, there will be a lot of changes in the extremely powerful channel of affiliate marketing. Here’s a thorough selection of affiliate marketing platforms and tools that can help you stay organized and increase your affiliate income.
Affiliate marketing: what is it?
When an online publisher, blogger, or influencer is hired by an ecommerce firm to promote their product, they are paid an affiliate commission for each sale. This is known as affiliate marketing. The two go hand in hand because many firms employ affiliate tracking tools for their influencer marketing.
What are the advantages of affiliate marketing?
You may reach new audiences, grow your business, and dramatically improve your return on investment (ROI) using affiliate marketing as a whole.
There are an increasing number of webmasters and affiliate programs operating in this field, which is indicative of the area’s active growth. Despite the fact that 2021 has been a challenging year for many organizations, affiliate programs are expanding and have shown to be an effective means of driving traffic and revenue.
By the end of 2022, experts predict that the $12 billion affiliate marketing industry will have grown to a value of $13–16 billion. It was discovered by Hosting Tribunal that “since 2015, revenue from affiliate marketing programs grows by 10% annually.”
Brand awareness is another area in which affiliate marketing excels. For instance, if you collaborate with a blogger who runs a personal website or blog and they write a review about you, that page may score highly in search results and drive more customers to your store.
Working with an affiliate who enjoys producing excellent videos and sharing them on social media (such as Facebook or YouTube) is another example. In just a few months, well-produced and captivating video content may expose your business to tens of thousands of individuals. Affiliate managers can produce content more quickly and effectively by using marketing campaign templates.
In 2022, there will be even greater growth, and brands will use affiliate monitoring tools to increase their affiliate earnings.
Why Is an Affiliate Tracking Platform Necessary?
You may efficiently manage your affiliate program and carry out the following duties using an affiliate tracking platform:
- Utilize integrated analytics solutions to monitor the effectiveness of your campaigns in one location.
- Oversee campaigns, affiliates, creatives, and offers.
- Tailor your digital marketing campaigns and execute them appropriately.
- Make quick and easy payments to all of your affiliate partners.
Top affiliate marketing initiatives
- Amazon
- Shopify
- Rakuten
- Fiverr
- HubSpot
                                                         1. Amazon
Ideal for: Online retailers
One of the biggest online retailers, Amazon offers almost anything. There are millions of products available for you to choose from and recommend to your audience through the Amazon Associates program, often known as Amazon Affiliates. Amazon’s affiliate marketing program is one of the greatest ways for bloggers and influencers to monetize their content. Affiliates may receive a commission of up to 20% for each referral.
For instance, Jonathan Smith, an Amazon affiliate and the creator of CamperGuide, uses his website to evaluate and recommend various goods that go well with the campers and RVs he sells.
Details of the affiliate program:
- Commission rate: Depending on the type of goods, commissions might range from 1% to 20%. For what it refers to as “special commission income,” Amazon furthermore provides a range of flat commission rates.
- Paid on a monthly basis; however, you will get paid for the current month around sixty days after the end of the month. For instance, commissions that you earned in January will be paid to you at the end of March.
- Payment option: Include checks, direct deposits, and Amazon gift cards.
- Cookie lifecycle: one day.
                    2. Shopify
Ideal for: Ecommerce businesses
Shopify is a comprehensive platform for online shopping that lets you launch, expand, and run a company. Shopify allows retailers to create and personalize an online store and sell through a variety of channels, such as social media and online marketplaces, as well as online, mobile, in-person, brick-and-mortar, and pop-up stores.
Thousands of global content producers, educators, influencers, and review sites make up the Shopify Affiliate program. They assist their audience in starting profitable Shopify businesses, all while earning lucrative referral commissions and establishing themselves as leaders in the sector. The service offers professionals the chance to monetise the traffic to their affiliate websites and is free to join.
Affiliates of Shopify have access to a global creative library, lead magnets, a monthly newsletter, and carefully chosen email programs, all of which are intended to enhance the production of content and increase conversion rates.
Commissions are available through the Shopify Affiliate Program for all of its regular plans. You can therefore recommend the following Shopify plans to your audience’s present or potential business owners:
- Simple Shopify
- Shopify
- Sophisticated Shopify
Details of the affiliate program:
- Commission: Depending on the merchant’s region, commissions for all full-priced plan referrals can go up to $150.
- Receiving payment: In order to make withdrawals from the Shopify Affiliate Program, a $10 minimum balance must be reached. Affiliates have the option of receiving payments every two weeks or when their balance hits a specific threshold. The currency used for all commission payouts is USD, regardless of your location.
- Payment method: PayPal or direct bank deposit to your bank account are accepted payment methods for the Shopify Affiliate Program.
- Cookie life: 30 days
                      3. Rakuten
Ideal for: Influencers, creators, and e-commerce companies
Rakuten is a cashback website that rewards users for purchases they make via its affiliate marketing platform. With an average of 37 million registered active users for Q2 FY2022 (increasing 11.3% year over year), it’s rapidly gaining popularity as a shopping site. With a 7.16% market share, Rakuten ranks third among affiliate networks.
Between businesses (also known as advertisers, retailers, or merchants), affiliate marketers (also known as publishers), and the customers making the purchases, the Rakuten affiliate network acts as a middleman. More than 150,000 publishers have been linked to luxury, tech, and other firms through this network, promoting products to audiences who have placed more than 200 million orders.
One of the distinctive features of Rakuten is that affiliate link generators can choose from three distinct commission structures:
lively. Commissions differ by category and are personalized. For a certain product category or customer status (e.g., an affiliate acquiring a new customer as opposed to a devoted, repeat customer), a brand may establish a greater percentage.
Discount. Brands establish guidelines about which affiliates can provide coupons, when and for what products they can be used, and how much of a commission they can earn. Coupons, for instance, might have more commissions set up than affiliate links (or vice versa).
Multitouch. Acknowledges the initial click marketing attribution as a user progresses through the sales funnel. Top-performing affiliates with a history of early conversion interactions may receive private offers from certain businesses.
Details of the affiliate program:
- Commission rate: Varies according on the commission rates of each advertiser.
- Payment terms: Advertisers must close out any posted bills before the end of the month in order to receive payment from Rakuten, which is due in 30 days. Payouts occur the following week. Additionally, for Rakuten to process your payment, you need to have at least $50 in commissions.
- Methods of payment: check, PayPal, and direct deposit.
- Time of cookie: Depending on the sponsor.
                    4. Fiverr
Ideal for: Marketers
Fiverr is a freelance networking platform that links independent contractors with companies offering over 300 different service categories. Clients list “gigs” and pay in advance for the services; freelancers then apply to take on the jobs the clients have posted.
The affiliate marketing program at Fiverr provides a number of commission options. A percentage of the order, a flat rate for each acquisition, or a hybrid model in which you receive a fixed CPA (cost per acquisition) for the first course or subscription purchased, followed by a revenue share of the referred subscription, are your options.
Details of the affiliate program:
- Commission rate: Varies depending on the plan type and purchased product. Fiverr offers different flat rates for each category a customer chooses to buy from. Additionally, it provides commissions on online courses and subscription plans ranging from $15 to $150.
- Payment schedule: Once a month, net 30, for accounts with $100 or more in earnings.
- Payment options: wire transfers for payouts above $1,000; PayPal or Payoneer for payouts under $1,000.
- Cookie life: 30 days after initial click.
                                    5.HubSpot
Ideal for: Marketers
HubSpot is a CRM platform that integrates your customer service, marketing, sales, and content management all into one. HubSpot provides free tools in addition to subscription plans that, depending on the plan type and features, vary from $18 to over $800 per month.
It costs nothing to sign up and take part in HubSpot affiliate programs, and prior software usage is not necessary. Whether you’re a novice searching for free affiliate programs or an experienced affiliate marketer, anyone can apply to join.
Additionally, affiliates receive a wealth of useful materials that expedite and simplify the process of developing content for HubSpot’s diverse product line.
Details of the affiliate program:
- Commission rate: Three commission tiers are available for selection: 1) A monthly recurring fee of thirty percent (up to a maximum of one year); 2) An equivalent tier plus bonuses; 3) A personalized commission.
- Receiving payment: You have the option to receive payment when your account achieves a minimum balance of $10. Payouts are made via the Impact platform.
- Payment options : Include PayPal and direct deposit.
- Cookie life: 180 days.
