On this step-by-step information I’ll present you how one can arrange Google Adverts monitoring with Redtrack, to ship conversion information again to Google Adverts as a customized conversion.
To do that, first we have to join Redtrack with Google Adverts through API. This API integration permits you to:
- Ship conversion occasions again to Google Adverts (which our primary purpose right here)
- To trace and synchronize advert prices
- Handle campaigns instantly from Redtrack (pause campaigns, adverts, placements, and so on.)
- To create automated guidelines
Google Adverts permits you to use each no-redirect and parallel monitoring, nevertheless I extremely suggest sticking with no-redirect monitoring, ALWAYS except you’re utterly positive you could have Google’s approval to make use of parallel monitoring. The no-redirect methodology works easily for everybody with none issues.
Redtrack and Google Adverts Integration
To get began with integrating Redtrack and your Google Adverts account, you might want to add Google Adverts as a visitors supply in Redtrack.
Go to visitors channels, and choose Google Adverts (No-redirect monitoring) from the visitors channel catalog, and click on Add after which click on save.
Within the visitors channel template, you may regulate some Google parameters if you happen to want (usually you don’t) however the ones which are grayed out want to stick with the identical sub values and roles as within the unique template.
For the API price integration, it’s essential to comply with these tips:
- {inventive} should at all times have the Support position.
- {adgroupid} should at all times have the Gid position.
- {campaignid} should at all times have the Cid position.
Subsequent you might want to join your Google Adverts account to have the ability to ship conversion information to Google, and to obtain price information from Google.
First you will want to check in with Google to get the permission for the combination.
After your account is verified and also you’ve granted RedTrack the required permissions, you’ll routinely be redirected again to Redtrack’s Google Adverts template. Then, add the Google Adverts Buyer ID and the Google MCC Account ID (non-compulsory), and click on save.
If the combination was profitable you will note a inexperienced ‘’related signal’’.
When you related your Google adverts account, and the combination was profitable, click on save and let’s transfer on to the following step.
Create and Map Customized Conversions in Redtrack
To create customized conversion occasions in Redtrack, go to Instruments, choose conversion monitoring, then conversion sort, and add the occasion names you need to monitor.
Remember the fact that the fields for occasions are case-sensitive, so the identify ought to be precisely the identical as you need to see them in Redtrack stats, and the names will stay the identical and will likely be despatched precisely the identical as you added in Redtrack.
Subsequent you might want to map the conversion occasions you simply created. Go to visitors channels, choose the Google Adverts channel you created and arrange the mapping within the Google API integration part.
- Conversion sort is the customized conversion sort from RedTrack.
- Conversion identify is how this conversion sort will likely be displayed in your Google account.
- Class is Google conversion occasion class. You not must set the class manually in Google Adverts, we’ll ship the class with the conversion.
- Embody in “conversions” – set sure so as to add this conversion to the conversions column within the Google Adverts.
On this instance I solely want lead as a conversion and pageview as add to cart. Your setup will in all probability look completely different primarily based on the customized conversion occasions you need to monitor/ship.
RedTrack sends conversions to Google immediately. If the add fails, RedTrack will retry each 4 hours for as much as 36 hours. The conversion statistics from RedTrack will present up in your Google Adverts account inside about 24 hours, resulting from Google’s system setup.
Create a Marketing campaign In Redtrack With Google Adverts Site visitors Supply
The following step is, you might want to create a no-redirect marketing campaign in Redtrack utilizing Google Adverts as visitors supply (Site visitors Channel)
Go to campaigns, and click on create new marketing campaign.
First you might want to enter a reputation in your marketing campaign, choose Google Adverts (no-redirect monitoring) as your visitors channel, and the monitoring area you need to use.
After you could create your funnel by deciding on your touchdown web page(s) and supply.
Then click on save, and choose NO-REDIRECT within the monitoring hyperlinks and parameters part.
Copy your no-redirect script, and add it into the part of your touchdown web page.
By doing this you should use your touchdown web page URL because the vacation spot URL in Google Adverts, to keep away from suspension resulting from circumventing.
Setup In Google Adverts
In Google Adverts, there’s just one easy step you might want to take to make the monitoring work appropriately.
So log in to your Google Adverts account, go to campaigns, choose your marketing campaign, click on settings and scroll right down to marketing campaign URL choices.
Click on on that and add the monitoring parameters you could have in your Redtrack marketing campaign monitoring hyperlinks part.
Copy these parameters and paste them into the monitoring template discipline in Google Adverts.
You may substitute the utm_campaign={substitute} along with your marketing campaign identify.
For those who haven’t launched your marketing campaign but, you are able to do the identical factor within the marketing campaign creation course of.
In order that’s just about it, if you happen to adopted the steps, now you must have the ability to ship customized conversion occasions to your Google Adverts account with Redtrack, and monitor every part correctly!
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